User Acquisition Manager (m/f/d) Fulltime, permanent

Your mission

The User Acquisition Manager is solely responsible for managing the full cycle of our user acquisition campaign. He or She will promote a new innovative mobile gaming app that is soon to be released. In addition, you will be responsible for optimizing our UA channels to reach the target return on investment for this unannounced project.

If you understand the interactive entertainment industry, have a passion for games and are proactive, then we are looking for you:

• Plan and manage user acquisition channels to acquire new players worldwide for our soon to be announced mobile gaming app.
• Responsibility for your own budget.
• Monitor and optimize user acquisition campaigns (CPM, CPC, CPA/CPI) according to profitability goals and analyze the related KPIs.
• Manage relationships with agencies, platforms and advertising media partners, such as mobile advertising networks and affiliates.
• Conceptualize and develop strategic topics and coordinate respective projects.
• Work closely with the game producer team to ensure goals alignment and up-to-date performance benchmarks.
• Support the continuous development of our marketing analytics.

Your profile

• Bachelor's degree in marketing, business administration or a related field.
• At least 2 years of experience as a user acquisition manager.
• Experience in Online and/or Mobile Performance Marketing (experience in gaming is a plus).
• In-depth understanding and proven expertise with Facebook mobile ads. Good understanding of Google AdWords for mobile (UAC). Additional platforms are a big plus.
• First hands-on experience in managing ROI/ROAS driven campaigns on at least one major platforms (e.g. Facebook, Google).
• Understanding of marketing analytics and adtech.
• Have strong organizational skills.
• Fluent in English. Additional languages are a plus.
• You like casual games and gaming apps.
• Understanding of player behavior and player motivation.
• Advanced understanding in monetization of games, especially in-app purchase.
• You are a team player, but you can also work independently and goal-oriented.

Your skills

• User Acquisition Experience
• Monetization Strategies
• Freemium (F2P) Game Experience
• Organizational Talent

We look forward to your meaningful application documents stating your earliest possible starting date and your salary expectations. You are also welcome to send us the links to your GitHub profile and / or your projects.